Google Under Scrutiny in Digital Platform Probe

Published on March 16, 2024

Australians’ access to internet search engines, search quality and the increasing use of generative AI will face further scrutiny from the consumer watchdog. The Australian Competition and Consumer Commission (ACCC) is probing the provision of general search services in light of multiple global regulatory and industry developments and the increasing use of generative AI as a search tool. The probe will form part of the latest inquiry into the influence of digital platform services.  The ACCC is calling on consumers, business and industry to provide feedback about developments in and competition between general search services as well as trends in search quality....

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