How Simple Kindness Degenerates into Complete Obedience

Published on March 14, 2024

Commentary  “We want you to spend less!” That’s what Woolworths claims in their most recent TV ad campaign. Yes, they really said that. Do they actually believe it, thought? Or is it just a piece of harmless advertising dumbspeak? Frankly, if I were a Woollies shareholder I’d be writing a complaint to the board: should they pay their ad people to encourage customers to buy less rather than more? But I’d be wasting my time. Unless they’ve parted company with their sanity, they actually want you to spend more. That’s the reality. We all know that profit drives retail businesses, so why can’t they just say so?...

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