Memes Are Shaping Elections and No One Is Immune From Them

Published on March 9, 2024

Moments after more than 100 million Americans finished watching the Super Bowl, a post on President Joe Biden’s personal X account showed an image of him smiling, while his eyes emanated red beams. The Feb. 11 post read, “Just like we drew it up.” For the uninitiated, the message seems confusing at best and scary at worst. But the picture wasn’t for them. It was designed for the online supporters and detractors of President Biden, who are already well aware of the so-called Dark Brandon meme. Dark Brandon is just one of hundreds, if not thousands, of political memes that are subtly shaping the thoughts and perceptions of millions of voters in 2024....