IN-DEPTH: Government Ad Showing Children Pleading With Parents for Vaccines Is ‘Exploitative’ and Could Break the Law: Campaigners

Published on March 1, 2024

A government advert has been criticised by health campaigners for what they say is an “exploitative” and “cynical” depiction of children pleading with their parents to get them vaccinated, as childhood immunisation rates continue to fall. The advert will be shown on TV and online from Monday and features a number of young children looking directly at the camera and reading out a script, apparently directly addressing their parents or carers in solemn voices. It opens with a shot of a little girl and a baby before switching to other children, who recite the lines: “Our generation’s risk of illness like measles and whooping cough is rising. If we’re not vaccinated, we’re not protected, and could get seriously ill, risking lifelong disabilities.”...

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