Swifties Down Under Splurge $300 Million on Eras Tour

Published on February 28, 2024

Pop superstar Taylor Swift’s seven concerts have brought $300 million (US$195 million) to the Australian economy, surpassing the expected figure by $160 million, according to National Australia Bank (NAB). Sydney was ablaze with Taylor fever last weekend as over 320,000 ticket holders spent $135 million in the city, including $33 million on accommodation, tourism, and hospitality. Across just four days, spending in the city’s CBD was up 20 percent compared to the previous month. NAB Executive Julie Rynski said Taylor’s run of concerts boosted the economies of Melbourne and Sydney with a late summer spending spree dubbed the “Taylor effect” in both cities. “While Taylor declared Melbourne the love of her life after her three nights at the Melbourne Cricket Ground (MCG), Sydney certainly made her think twice over the weekend by taking Tay Tay fever to the next level,” she said....

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