Canadians’ Grocery Shopping Habits Increasingly Driven by Discounts and Deals: Report

Published on February 21, 2024

Almost two-thirds of Canadians say they have switched their primary grocery store in the past year to score better deals. A new survey by Dalhousie University’s Agri-Food Analytics Lab and marketing insights firm Caddle found that almost 30 percent of respondents exclusively choose their grocery stores based on in-store discounts and promotions. While in-store, the report found that almost 60 percent of Canadians consistently seek discounted food products, with preferences for discounts on expiring or clearance items. The study “underscores the importance for retailers to strategically prioritize discounting initiatives to remain competitive in an increasingly dynamic market,” said Sylvain Charlebois, director of the Agri-Food Analytics Lab, in the report....

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