Swiftie Spending a $174 Million Love Story for Melbourne’s Economy

Published on February 21, 2024

Pop megastar Taylor Swift has left an economic love story in the wake of her concerts in Melbourne. Over the three days her Eras Tour was in town, the city had a $174 million (US$113 million) boost in spending, according to figures from NAB. That’s up by a third on the previous month, based on data from the bank’s merchant terminals. “We know many Australians have pulled back on discretionary spending, but this is the perfect example of Aussies saving their hard-earned cash for the things that matter to them,” NAB executive Julie Rynski said. Some estimates of Swift’s impact on the local economy have ranged north of $1 billion (US$653,390), while others have reckoned less than one-tenth of that number....

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