Dating Apps Hook Users Through Dopamine Manipulation, Lawsuit Alleges

Published on February 20, 2024

Swiping left and right to conveniently find a romantic connection on one’s phone may be more about addiction than a quest for love, a recent lawsuit alleges. A law firm representing six plaintiffs has filed a class action complaint against Match Group Inc.—the parent company of popular dating apps such as Tinder, Hinge, and The League—alleging that the company was negligent by failing to disclose that the apps are, and were designed to be, powerfully addictive. “Harnessing powerful technologies and hidden algorithms, Match intentionally designs the Platforms with addictive, game-like design features, which lock users into a perpetual pay-to-play loop that prioritizes corporate profits over its marketing promises and customers’ relationship goals,” states the lawsuit, which was filed on Valentine’s Day....

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