Super Bowl Sunday Bud Light Sales See Major Decline

While Super Bowl Sunday beer sales jumped overall, Bud Light saw sales drop by about half, according to an analytics firm. Beer drinkers apparently still are boycotting the brand months after it became embroiled in a controversy involving a transgender social media influencer. A report issued by hospitality engagement platform Union found that bar and other on-premise sales of beer jumped by 16 percent on Sunday, Feb. 11, compared to a typical day’s worth of sales. Beer also saw a 10 percent increase from 2023’s Super Bowl Sunday sales, reported Fox News and other news outlets. Corona, owned by New York’s Constellation Brands, was the top-selling beer this year, while Michelob Ultra, owned by Anheuser-Busch, also had strong sales....