Would You Buy a Fitbit for a Chicken?

Published on February 20, 2024

Honest Eggs Co, in collaboration with VMLY&R, has hatched step counters for chickens. These innovative Australians have brought us a delightful solution to the question of why did the chicken cross the road? To clock up steps on its FitChix tracker, of course! This pioneering step in poultry fitness technology, developed with Airbag’s expertise, gently integrates into the daily lives of these free-ranging fowls. Each step, each flutter and forage, is meticulously recorded, and this data, quite ingeniously, finds its way onto the very eggs that Australians purchase in their local supermarkets. In a quaint farm near Castlemaine, Victoria, these industrious chickens, donned with their FitChix trackers, are unwittingly setting new standards in the poultry fitness regime....

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