FTC Unveils New Measures to Combat AI Impersonation, Seeking Public Comment

Published on February 17, 2024

The U.S. Federal Trade Commission (FTC) on Feb. 15 proposed modifying a rule that currently bans the impersonation of government and businesses also to include a ban on the impersonation of individuals. The FTC said it had finalized the rule allowing the commission to file federal court cases to force scammers to return the money they made from impersonating government and businesses. The commission has now proposed expanding the rule to prohibit the impersonation of individuals. In a statement, FTC Chair Lina Khan said that the proposed rule changes would strengthen the commission’s toolkit “to address AI-enabled scams impersonating individuals.”...

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