$40 Million of Taxpayer-Backed Ad Spend Planned for Selling Labor’s Tax Cuts

Published on February 15, 2024

The Albanese Labor government is planning to spend $40 million (US$26 million) of public funds on an advertising campaign to sell tax cuts. The new tax cut plan passed the lower house of Parliament on Feb. 15, with support of the Coalition despite concerns of a broken promise. In Senate estimates, Finance Minister Katy Gallagher confirmed government has made a decision on the multi-million advertising campaign but said it wasn’t finalised. “The decision of government is to agree to a campaign of up to $40 million over two financial years in relation to the tax campaign,” Ms. Gallagher said on Feb. 14. “But that hasn’t been finalised. You know, so, because we haven’t got a campaign in place and it hasn’t been approved and so, we’ve made a provision....

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