State AGs Pressure CBS to Not Run Temu’s 2024 Super Bowl Ad

Published on February 10, 2024

A group of six state attorneys general are asking CBS and its parent company, Paramount Global, not to run Super Bowl ads from Temu, a rapidly growing Chinese online shopping platform they claim is selling products of forced labor. This will be the second time Temu has spent millions of dollars for an ad spot at a high-profile football event. Its first Super Bowl commercial last year featured the tagline, “Shop like a billionaire,” highlighting a business model of swaying customers with ultra-discounted merchandise predominantly sourced from China. In a Feb. 10 letter to CBS and Paramount Global, the attorneys general said they have reason to believe that Temu is selling products made with forced labor....

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