Adverts Promoting ULEZ Expansion Made ‘Misleading’ Claims About Pollution Levels, Watchdog Rules

Published on February 7, 2024

Advertisements for the expansion of the Ultra Low Emission Zone (ULEZ) made “misleading” claims about the levels of pollution inside cars and across London, a regulator has found. The Advertising Standards Authority (ASA) upheld complaints against three radio adverts aired last year promoting the expansion of ULEZ from central London to all boroughs of the capital. In a ruling published on Wednesday, the ASA determined a Transport for London (TfL) radio advert which claimed “most air pollution related deaths actually occur in Outer London areas” was misleading. The ASA determined the ad, which aired between January and June 2023, did not clarify that the claim was based on models and estimates, potentially leading members of the public to understand the statement referred to actual deaths....

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