French Ad Firm Agrees to $350 Million Settlement Over Role in Fueling Opioid Crisis

Published on February 2, 2024

Publicis Health, a unit of French media conglomerate Publicis Groupe S.A, and one of the largest healthcare advertising companies in the world, will pay $350 million to settle allegations that it played a major role in the opioid crisis across the United States, including in New York, Attorney General Letitia James announced on Feb. 1. The multi-million dollar settlement is the first of its kind involving an advertising agency. It brings to a close nearly three years of discussions after prosecutors first accused Publicis Health of having developed “predatory and deceptive marketing strategies” for Purdue Pharma that increased prescriptions and sales of opioids such as OxyContin....

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