‘Worst Breathing in My Life:’ Youth Front Campaign to Tackle Soaring Vaping Rates

A strong health campaign with the message “every vape is a hit to your health” has been launched to address the alarming rates of vaping among young people. The campaign, developed with input from young people and medical experts, responds to vaping among people aged 16-24, which soared to 16.5 percent in 2021-2022 from 4.5 percent two years prior. It features stories from people aged 14 to 24 who have experienced the harms of vaping. In one ad, a young man said vaping made it difficult for him to breathe deeply. “I tried to take a deep breath in; it was like my lungs were trying to squeeze in on themselves,” he said....