Average Canadian Not Interested in Government’s Social Media Posts, Research Finds

Published on January 30, 2024

The average Canadian spends approximately 50 percent of his or her workday on social media but has little to no interest in checking out any posts from the federal government, according to in-house federal research. The report commissioned by the Privy Council revealed a substantial rise in the use of X (formerly Twitter), Facebook, and other platforms over the past decade. “A very small number commented they seldom used social media or did not use it at all,” said the report, which was obtained by Blacklock’s Reporter. The report’s findings were based on focus groups held in Saskatchewan, Manitoba, and Quebec....