Major Campaign to End Suntanning Mania Launches

Published on January 29, 2024

A groundbreaking $7.3 million (US$4.8 million) sun-safe campaign is underway to reshape the sun habits of 18- to 30-year-old Australians after statistics reveal many young people persistently tan and believe they won’t get skin cancer. The Australian government and Cancer Council Australia are running the campaign across Spotify, YouTube, and other platforms, involving over 50 content creators, a music festival, and brands in fashion, beauty, and lifestyle to “End the Trend” of suntanning. The initiative aims to tackle recent research showing most young Australians (74 percent) believe they are unlikely to get skin cancer. At the same time, one in three (31 percent) young people think it’s okay to sun tan at their age, and less than one in 10 consistently use all five sun protection methods—Slip, Slop, Slap, Seek, and Slide....

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