The FTC Bars TurboTax Maker Intuit From Advertising Free Services

Published on January 25, 2024

The Federal Trade Commission (FTC) is banning Intuit from advertising its TurboTax product as free when most customers were in fact ineligible. In a final order issued Monday, the FTC upheld a September ruling that the popular tax filing software engaged in deceptive advertising and prohibited Intuit from advertising its services as free unless it’s free for all customers, or the company “clearly and conspicuously” discloses eligibility. By running ads for “free” tax services that many tax filers were not qualified for, TurboTax violated the FTC Act, the agency said. “The character of the past violations is egregious. For at least six years, Intuit blanketed the country with deceptive ads to taxpayers across multiple media channels,” the commission says in its recent opinion....

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