‘Wokeworths’: Drake Supermarket’s Response to Woolworths Australia Day Snub

Published on January 22, 2024

Woolworths has gone “woke,” according to JP Drake, the director of one of Australia’s largest independent supermarkets, Drakes. The criticism is in response to Woolworths and sister stores Big W announcing they won’t stock Australia Day merchandise. Drakes Supermarkets—which has more than 60 stores across South Australia and Queensland—released its latest catalogue featuring an “ingredients for Australia Day” page, which included multiple Australia Day merchandise items, plus food specials on party pies and sausage rolls. A day later, Mr. Drake posted a photo of a drawing of a “Wokeworths bingo card” on social media, featuring a checklist with the headline “Woolworths hit list” on which both Australia Day and Chinese New Year had been marked with a tick....

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