Canada’s Largest Grocer Ending 50% Discounts on Expiring Items

Loblaw customers who relied on 50-percent-off deals to make their grocery money stretch a bit further will now have to make do with a smaller discount. Loblaw Companies Ltd. has changed its policy on expiring items and will no longer offer 50 percent discounts on perishable foods. As of this week, the maximum shoppers can expect is 30 percent off of meat, fruit, and vegetables that are nearing their expiry date. While the grocery chain—which owns Loblaws, No Frills, Valu-Mart, Your Independent Grocer, and Zehrs—did not publicly announce the new policy, it confirmed the pricing change to Dalhousie University’s Agri-Food Analytics Lab....