Fox Launches Blockchain Platform to Track Media Sources

Published on January 11, 2024

Media and entertainment juggernaut Fox Corp. has launched a blockchain platform that will allow companies to track how their content is being used online, and for users to verify the source of what they see. The Verify platform, developed in conjunction with blockchain company Polygon Labs, aims to be a game changer for online media and allow users to verify content history and original sources through an open-source protocol. In theory, it will operate as an internet database of media content that’s cryptographically signed to establish the content’s origin and history. In the Jan. 9 announcement, Polygon Labs said Verify will address a problem that “needs to be met head on,” because at the moment “there haven’t been many real-world solutions that prove the provenance of any given piece of content.” However, Verify doesn’t appear to authenticate the accuracy of the content itself, just the original source....

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