Expert Warns Bud Light Won’t ‘Fully Recover’ in 2024

Published on December 29, 2023

A top industry analyst said Thursday that Bud Light likely will not fully recover its losses in 2024 amid a sustained boycott after the brand engaged with a transgender social media influencer. Bump Williams, president and CEO of Bump Williams Consulting, told CNN that the brand still continues to face consistent year-over-year losses, saying that its distributors “still feel insulted, slighted and minimized by corporate’s lack of apology and insensitive comments about how little Bud Light’s volume has had on their global business and volume trends.” Earlier this year, Bud Light drew significant backlash after it produced a customized beer can for transgender activist Dylan Mulvaney, who posted images of the can on social media. The brand and its parent company, Anheuser-Busch InBev, immediately attempted to distance itself from the controversy, and Bud Light has since attempted to pivot back to its more traditional, NFL-related advertising....

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