CBC TV Ad Revenue Falls 16 Percent Compared to 2022

Published on December 19, 2023

CBC’s TV ad revenue dipped nearly 16 percent in the first half of 2023, according to the government-funded broadcaster’s newly released second-quarter financial report. CEO Catherine Tait made no mention of the Crown broadcaster’s decrease in advertising dollars during her Nov. 2 testimony before the House of Commons heritage committee. “There is much to do to prepare CBC for an uncertain future,” Ms. Tait said, as reported by Blacklock’s Reporter. “We are experiencing the same challenges as other media in Canada and around the world.” The CBC said its television ad revenue for the six-month period ending Sept. 30 declined more than $15 million, going from $95.7 million in 2022 to $80.6 million for the same period in 2023. The figure encompasses both English and French programming....

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