Health Canada Spent $132K on Social Media Influencers for COVID-19 Vaccine Messaging

Published on December 14, 2023

Health Canada has spent hundreds of thousands of dollars on social media influencers to promote its messages, including over $132,000 related to COVID-19 vaccines. The government tabled the information in a response to an Inquiry of Ministry filed by Conservative MP Michelle Ferreri, which was first reported by Blacklock’s Reporter. Ms. Ferreri requested information on federal expenditures related to social media influencers since the beginning of 2021, including the name of the contractor and the entities involved in delivering government messaging. According to the government information, all Health Canada contracts were awarded to the marketing agency Mr. and Mrs. Jones, also known as the Jones Collective, which says it provides “forward-thinking digital marketing strategies that drive profitability, growth and scale.”...

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