Cory Morgan: Ottawa Paying Influencers to Promote COVID Messaging Further Erodes Trust

Published on December 14, 2023

Canadian trust in media is getting lower every year. Recent data from Statistics Canada indicates over 53 percent of Canadians distrust news media. It’s of little wonder as legacy media outlets continue to shrink in size and demonstrate more bias as they desperately try to react to a withering market for advertising. Government subsidies for media outlets are keeping some of them functioning, but are also decreasing public trust in those institutions. How can people know whether they are getting unfiltered news when they know the provider is beholden to the government to pay its bills? Many citizens turned to social media influencers to get news and opinions. These online personalities may not be as polished as legacy media outlets and may not have the resources, but they offer unvarnished views and are sharing those views as concerned citizens rather than paid reporters or partisans....

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