Misleading Influencer Content Prompts Industry Regulation

The consumer watchdog found 81 percent of online influencers post misleading content as it ramps up efforts to regulate the industry. The Australian Competition and Consumer Commission (ACCC) sweep revealed 96 percent of fashion influencers and 73 percent of gaming and technology influencers are among top sectors making potentially misleading posts. Other key industries include beauty, cosmetics, food and beverage, and health and fitness. The main issue was influencers failing to disclose their sponsored posts, raising concerns under the Australian Consumer Law. ACCC Acting Chair Catriona Lowe warned influencers and brands might break the law if they mislead consumers into thinking posts aren’t sponsored....