California Retailers Without Gender-Neutral Toy Sections Face Fines up to $500 Starting Jan. 1

Published on December 8, 2023

Large retailers will soon be subject to fines under a new California law that takes effect in a few weeks if they fail to designate a gender-neutral toy section. Under a law signed by Gov. Gavin Newsom in 2021, department stores with 500 or more employees in California that sell children’s products are required to include a gender-neutral area in the store. Those that fail to comply with the law will be fined up to $250 for the first violation or $500 for a subsequent violation. “Creating a gender-neutral section will most definitely make all kids feel welcomed,” said bill author Assemblyman Evan Low (D-Campbell) in a bill analysis. “Unjustified differences in similar products … can be more easily identified by the consumer if [they] are not separated by gender.”...

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