Just 55 Percent of 2019 Conservative Voters Lean Towards Tories, With Many Swinging to Reform: Poll

Published on December 6, 2023

A recent poll has indicated a significant shift in Tory voters’ attitudes, with just 55 percent of 2019 Conservative supporters now leaning towards supporting Prime Minister Rishi Sunak’s party, and 15 percent planning to back Reform UK. Despite Labour’s 20-point national poll lead, only 13 percent of respondents intend to support Sir Keir Starmer’s party. This trend poses a potential challenge for Labour in retaining Red Wall constituencies, historically loyal but unexpectedly siding with the Tories in 2019. The data, produced by Redfield & Wilton Strategies, suggests continued resistance to Labour in these crucial areas, with disenfranchised voters being wooed by the prospect of Reform UK, which is positioned to the right of the Tories on key policies....