Toddlers Targeted by ‘Sneaky’ Supermarket Marketing

Published on December 3, 2023

Babies and toddlers are being bombarded with aggressive supermarket aisle marketing for processed food products and experts are calling for more regulations to protect them in Australia. Infant and toddler food packaging is saturated with colourful images and logos, popular children’s characters, and deceptive health and nutrition claims, Monash University research found. Dietician Alexandra Chung says the food industry is deliberately using pervasive child-appealing images to attract the attention of infants and toddlers and their carer, by making their products seem fun and desirable. “Unfortunately, many of these products are highly processed and are not recommended by health and nutrition experts,” she said....