Walmart the Latest Firm to Announce Pulling Ads From X

Walmart on Friday said it has pulled advertisements from X, joining a list of big advertisers to leave the platform formerly known as Twitter. “We aren’t advertising on X as we’ve found some other platforms better reach our customers,” Walmart said in a statement. While Walmart only announced its pullout on Friday, Joe Benarroch, head of operations at X, said the retail giant had already stopped advertising on the platform a while ago. “Walmart has not advertised on X since October so this is not a recent pause, the company has just been organically connecting with its community of more than one million people on X,” Mr. Benarroch said in a statement....