2024: Latino Voters Nationally and in Florida Hand Candidates Their Priorities, and a Warning

Published on December 1, 2023

During a Nov. 30 virtual press conference, UnidosUS, the country’s largest Latino civil rights and advocacy organization, unveiled its first-of-a-kind Hispanic Electorate Data Hub, which shows the sentiments of Latino voters across the country regarding the 2024 election, the issues, and their priorities. This includes the results of the most expansive polls conducted among the Hispanic electorate on a national level, with a special focus on Latino sentiments in Florida. According to a Nov. 9 report by the United States Census Bureau, the largest racial demographic in 2022 were non-Hispanic whites at 58.9 percent, followed by Hispanics at 19.1 percent and non-Hispanic blacks at 12.6 percent. According to USA Facts, non-Hispanic Whites were the largest racial or ethnic group in Florida in 2022. With 11.6 million, they equaled 52.3 percent of the population. The Hispanic/Latino population, which saw the most growth between 2012 and 2022, increased from 4.3 million to 6 million, placing them at 27.1 percent of Florida’s population....