More US Retailers Adopt ‘Keep It’ Returns Policies to Shelter Profits in Holiday Surge

Published on November 30, 2023

LOS ANGELES/NEW YORK—As holiday shoppers return items purchased during Black Friday and Cyber Monday online shopping sprees, more U.S. retailers could tell them to keep items that cost more to ship back than they are worth. This year, 59 percent retailers offer so-called “returnless” or “keep it” policies for unwanted products whose returns costs exceed their value, according to returns services firm goTRG, which surveyed 500 executives at 21 major retailers, including Walmart and Amazon.com. Last year, 500 retail executives said 26 percent of companies had such policies, said goTRG CEO Sender Shamiss, whose company counts Walmart among its clients. They didn’t break out the number of companies involved in last year’s survey....

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