Media Matters Deceived and Manipulated in Six Steps to Harm Musk’s X, Suit Alleges

Published on November 22, 2023

Activist group Media Matters manipulated algorithms of the X social media platform to create a situation where ads for some of X’s largest clients appeared next to pro-Nazi content, according to a lawsuit filed by X on Nov. 20. The activists executed the plan in six steps, manufacturing an X account specifically designed to trick the algorithms to show the offensive content and the desired ads together, the suit alleged. “The end result was a feed precision-designed by Media Matters for a single purpose: to produce side-by-side ad/content placements that it could screenshot in an effort to alienate advertisers,” said the suit, filed in federal court for the Northern District of Texas (pdf)....