Alcoholic Drink ‘Hard Solo’ Renamed to ‘Hard Rated’ Over Findings It Had Appeal to Minors

Australian alcoholic beverage Hard Solo has been forced to rebrand itself to Hard Rated after the marketing regulator found that the drink had a strong appeal to teens. Hard Solo is the new version of the popular lemon-flavoured soft drink Solo with an alcoholic twist of vodka. Parents have complained that youngsters could easily confuse the alcoholic and non-alcoholic versions due to their similar packaging. While Hard Solo comes in black packaging with yellow accents, the original beverage has yellow packaging with black accents. There was also criticism that the name Hard Solo sounded too similar to Han Solo, a character from Star Wars....