Anheuser-Busch Chief Marketing Officer Resigns Amid Brand Decline

Published on November 16, 2023

Bud Light owner Anheuser-Busch has announced the departure of its U.S. chief marketing officer (CMO) months after its transgender controversy led to a fall in revenues. CMO Benoit Garbe “will be resigning at the end of the year in order to embark on a new chapter in his career,” Anheuser-Busch said in a statement on Wednesday, according to CNN. Mr. Garbe’s LinkedIn profile shows that he has worked with the company since November 2020. Until August 2021, he was the chief strategy officer for the New York City Metropolitan Area. In September that year, he was promoted to the post of CMO, tasked with accelerating the growth of “Anheuser-Busch brand portfolio, in premium and super premium beer segments and in beyond beer segments.”...

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