FTC Warns Social Media Influencers and Trade Groups Over Deceptive Aspartame and Sugar Endorsements

Published on November 16, 2023

Warning letters from the Federal Trade Commission (FTC) have been sent to social media influencers and two trade associations over online endorsements of aspartame, an artificial sweetener, and promoting products containing sugar. According to the Nov. 15 press release from the FTC, at least a dozen online health influencers have failed to provide adequate disclosures about monetary compensation they may have received for promoting the products in their Instagram and TikTok posts. The FTC alleges that the American Beverage Association (AmeriBev) and the Canadian Sugar Institute may have violated the FTC Act by failing to adequately disclose they hired influencers to promote the safety of aspartame and the consumption of sugar-containing products....

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